The article is devoted to the issues of marketing costs evaluation in the construction project cost's management. The methods of determining the marketing cost in the construction sector within the specifics of the industry are issued.

Keywords: marketing costs, project cost management, methods of marketing costs estimation

Article is devoted to the questions of an efficiency assessment of the company's logistic activity . Possible indicators of an efficiency assessment of logistic activity of firm are considered. The system of indicators of an efficiency assessment of logistic activity is offered.

Keywords: logistic activity, efficiency of logistic activity, indicators of an assessment of logistic activity

Article is devoted to questions of features of providing effective communication policy of the construction enterprises. Questions of the organization of marketing communications in the construction sphere through the specifics of branch are considered.

Keywords: marketing communications, efficiency of marketing communications, features of marketing communications in the construction sphere

In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.

Keywords: neuromarketing, visualization, experiment, the impact on the consumer

In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.

Keywords: neuromarketing,experiment, the impact on the consumer, retail branding

In the article was shown the essence of the concept of "service" from the standpoint of marketing and logistic activities, the service dualism, the assessment of service of marketing and logistic positions. In the article was made an attempt to differentiate service operations to marketing or logistics activities in the aim of improving the management process of customer service and competitiveness of the company

Keywords: service, service management, logistics service, marketing service, service assessment

In the article was discusses the problem of assessing the effectiveness of marketing research with the help of different methods; was done an attempt to identify the approaches to determining the effectiveness of marketing research based on their goals. Also was developed the formulas for quantitative evaluation of the effectiveness of marketing research.

Keywords: the efficiency of marketing research, assessment of marketing researches, economic efficiency of marketing research