Using a method of visualization for the impact on the mind of the consumer

Abstract

Using a method of visualization for the impact on the mind of the consumer

R.S. Khan, V.V. Surkov

Incoming article date: 30.10.2013

In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.

Keywords: neuromarketing, visualization, experiment, the impact on the consumer