The main issues of competitiveness, assess the quality of services, pricing strategy, especially sales service, new services, cost accounting and auditing in the tourist and recreation industry

Keywords: competitiveness, quality of services, audit, pricing strategy, marketing, tourist and recreational industry.

In article process of support by raw materials 
a feather-down of the enterprises which is considered from the position of logistical optimisation of a raw stream leaning both on minimisation of logistical costs, and on increase of competitiveness of the enterprises on the basis of fuller development of logistical sources of competitive advantages of the given branch and region of basing of the enterprises is analyzed. Managerial process by a raw stream a manufacture feather-down is presented at modelling level within the limits of macrologistical system. The theoretical model of management by process of support by raw materials of the enterprises a feather-down of the industry on the basis of functional and objective structurization of macrologistical system of the given process is constructed. As the operated subject managers of a local and partially average link, experts, technical executors a feather-down of the enterprises, and also the organisations of a specialised infrastructure are allocated. The operating subject of macrologistical system at economy microlevel includes average and higher management a feather-down of the enterprises, and also the organisations of a specialised branch infrastructure. At economy mesolevel the operating subject of macrologistical system is presented a feather-down by the association, called to carry out on-essence sectoral management in the given sphere by analogy to foreign experience of sectoral management. Objects of management of a macrologistical control system are presented by logistical links within the limits of each of stages of a production cycle a feather-down of manufacture and sphere of distribution and consumption a feather-down of products

Keywords: Management of process of support of raw materials of the enterprises, macrologistical system, functional structurization, objective structurization, competitiveness factors.

In article it is constructed трехзвенная model of participants of branch system of an estimation and certification of the qualifications, including the branch base organisation, the ekspertno-methodical centre and set of the centres of an estimation and certification of qualifications. The role of the base organisation in the given system is shown. Character of interaction of the branch base organisation with the basic participants of system of an estimation and certification of qualifications at level отрасле is defined. The basic functions of the branch base organisation are allocated and the order of its functioning is defined. The interrelation of the branch base organisation with participants of national system of an estimation and certification of the qualifications, presented by the Socially-state council and the base organisation - National agency of development of qualifications is shown.

Keywords: Management of process of support of raw materials of the enterprises, macrologistical system, functional structurization, objective structurization, competitiveness factors.

In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.

Keywords: neuromarketing,experiment, the impact on the consumer, retail branding

Formation of competitiveness of the enterprises demands the all-round analysis of the competitive environment. This analysis should be carried out regularly. Monitoring allows to solve this problem. The purposes and monitoring problems form analysis indicators. The system of monitoring of the competitive environment for sphere of building design is constructed. Monitoring indicators on four groups of parametres are allocated: scale and dynamics of the market, profitableness of the market, a competition condition in the branch market, reliability and safety. The procedure of payments of indicators of monitoring is presented. The subject of monitoring is the professional association.

Keywords: monitoring, competitive environment, estimation indicators, subject of monitoring, sphere of building design