In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.
Keywords: neuromarketing, visualization, experiment, the impact on the consumer
In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.
Keywords: neuromarketing,experiment, the impact on the consumer, retail branding