In the article the author considers the problematic aspects and empirical complexities of the modern process of institutionalization of the market of countryside low-rise housing construction. Basing on the results of his studies of the modern market practice of the development of mass low-rise housing construction the author substantiates the necessity of formation the logistic model of integrated and organized development of low-rise housing construction, implementation of which will allow to launch the process of institutionalization of the market of housing and communal services that will provide the extension of possibilities for integrated infrastructural preparation of the territories at the expense of deepening the institutional and operational integration of operators of the market of low-rise house building and the market of housing and communal services. From the author's point of view, the effective institutionalization of the process of the extended development of integrated low-rise housing construction can be ensured on the basis of the logistic linking of all parts of construction industry which are integrated into the model of public-private partnership on construction of engineering and communal infrastructure in the system of low-rise housing construction in the framework of the new technological and economic structure which provides the possibility for civilized development of the countryside cottage settlements, integrated development of which makes one of the basic conditions for formation of their long-term market attractiveness and also in future competition with the countryside multi-apartment housing. Low-rise housing construction, economy segment, logistics, integration, housing and communal services.
Keywords: Low-rise housing construction, economy segment, logistics, integration, housing and communal services.