The paper approaches of different paradigms of simulation in the study of subsystems of modern society, including relating to the service sector - such as cultural complex, the regional scientific environment, the educational and innovation system. Examples of models appropriate social processes and systems are presented. Concluded that modern experts studying social processes (sociologists, conflict, political scientists) should be able to use the simulation.
Keywords: simulation, cultural complex, the scientific environment, education system, discrete-event simulation, agent-based modeling