It is noted that the services sector in the Rostov region isn't always accompanied by due quality and availability. Major factors which will affect dynamics of development of a services sector are defined. Dynamics of volume of paid services in subjects of the Southern federal district is analysed. The conclusion is drawn that the greatest possible ensuring requirements of the population of the region of the Rostov region in services of high level demands the unconditional solution of actual tasks which are also presented in work.
Keywords: services sector, tendency, development, quality, dynamics.