Theoretical aspects of planning an advertising strategy enterprises of light industry

Abstract

Theoretical aspects of planning an advertising strategy enterprises of light industry

Radina O.I., Fedorkova A.V., Xaixan Y.V.

Incoming article date: 13.04.2015

The paper presents an assessment of the current situation in light industry, evaluated the prospects for further development of the market. The structure of the advertising strategy enterprises of light industry. The stages of planning an advertising strategy. Compiled list of advertising media recommended for use in the garment industry.

Keywords: light industry, advertising strategy, purpose, effectiveness, target audience, planning